What is No.1 Bra?

No.1 Bra isn’t your typical lingerie brand. We’re on a mission to change the way women think about underwear. 

We’ve redesigned the bra so that it actually works with you, not against you. Why? Because we believe that women shouldn’t have to deal with the headache (or neck ache or back ache) of an uncomfortable bra. As a company we are inventive and have been granted patents in the UK, USA and throughout Europe.

Too many women come home at the end of the day and throw off their bra. We have created the No. 1 Bra to be so comfortable that you forget you’re even wearing it. We want you to put on your bra in the morning and feel uplifted, not weighed down. We want you to feel like your best, confident self, so you can go out there and achieve anything!

We will also invite you every year for your own MOT Bra Check. Everything else in our lives is scheduled, so it’s time to make sure we are in the right bra that doesn't dig in. Check yourself and check your bra.


“The underwired bra structure hasn’t changed
at all over the last 50 years.”


Why we created No.1 Bra

The idea for No. 1 Bra was inspired by our designer Jen’s experience in the lingerie industry. For over 30 years, Jen has been designing lingerie for some of the world’s biggest brands - from high end to high street.

Over time, she became challenged with the design of a typical bra, because it doesn’t work in harmony with the natural shape of women’s bodies. The traditional underwire is historically a horseshoe shape and high at the side, which is why it can dig into the breast tissue. Also, the side panels can become over-stretched and therefore do not offer the right level of comfort or support. This needed to change.

“The underwired bra structure hasn’t changed at all over the last 50 years. When you watch a 1950s movie and compare the women in the movie to women now, you can clearly see our bodies have changed, we are more shapely. Our lifestyles have changed, too. Yet the structure of the bra remained the same”

The more she spoke to women and heard their stories of uncomfortable bras, the more she realised that bras needed to be re-designed. So, armed with all her experience, she revolutionised the bra.

Jen wanted to create a first-class, comfortable bra with perfect craftsmanship and superior materials that also delivered on style. A smoothing bra that would be invisible under clothing. And she succeeded.

Jen works with a team of dedicated, hard-working women who are passionate about creating lingerie that makes you feel confident and comfortable all day long. When you buy a No.1 Bra, you can trust the quality of the product and manufacturing.

“Your bra is one of the first things you put on in the morning and it shapes the rest of your look. We designed the No. 1 Bra as the perfect foundation for your clothing, so if you feel fabulous in your underwear that’s a great start to the day!”

Find your perfect No.1 Bra


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