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May 28, 2019 2 min read

A jaw-dropping 60% of women complain that their bra wires dig in.

We deserve better, ladies! You have the right to wear a bra that is stylish, sexy, smoothing and as comfortable as your own skin. A bra that will reveal your stunning silhouette and get rid of the unflattering under arm bulge and pinching underwire effect that so many poorly designed bras produce.

So we’ve created one.

Introducing No.1 Bra London - a bra that is designed to work for women.

Our patented No.1 bra technology stops underwires digging in and smooths the sides of the body to eliminate that little ‘over-hang’ that all women experience, regardless of age, shape or size. We’re confident that ours are the most comfortable bra’s you’ll ever wear and we’re absolutely thrilled to be bringing our stunning range of world class bodywear to every woman who’s felt our pain, literally!

No.1 Bra London is an essential everyday luxury for women worldwide that draws on innovation and delivers on comfort and wellbeing for women. Every bra we design is thoughtfully created, with attention to detail being paid to every aspect, so you can trust that you’ll look and feel as ‘good at the back as you do at the front’.

Here’s how it works:

Regular bra wires sit high at the underarm and can dig into the breast tissue and create an unflattering bulge above the bra line. While the bra cups may fit, this tight area can become uncomfortable especially after a whole day’s wear.

No.1 have re-shaped the traditional bra wire so it doesn’t dig in and our patented technology holds the wire in position and smooths the sides of the body, proving that comfort and support need not come at the expense of style!

Do you have my size?

Our luxury lingerie comes in sizes 8 - 22 with cup sizes ranging from A to E. So once you’ve found your perfect bra, you’ll never want to take it off! And our knickers are a knockout too. Matching sets, beautiful fabrics, lace, satin, nude and black - choose the style that suits you and we’ll deliver it directly to your door.

Visit our collection and start shopping now for your new No.1!

Any questions? Get in touch! We’d love to hear your feedback and comments about No.1 Bra London and our gorgeous range of bras, knickers and bodywear.