Something we’ve learnt over the years is that women usually have a drawer full of bras, and only really wear one of them - the “comfy” bra. You know the one. It’s probably old and stretched out. Maybe it started off white but it’s now faded to grey. Maybe it even has a hole in it. But it’s comfy, so that’s the one we end up choosing most days.
But why should that be our only choice? Why sacrifice style and support for comfort? Why settle for less when you can have it all?
These are the questions we started asking ourselves. How could an old, unsupportive bra be the number one choice of so many women? Surely, our number one bra should be something that offers us everything - comfort, support, style and a great shape in our clothes.
That’s what we had in mind when we designed our bras, so that’s what we decided to call ourselves. We’re No.1 Bra because it’s our mission to become your number one bra. It’s as simple as that! In fact, it’s our mission to make all your bras number one bras. We hope that once you try our bras, they will become your first choice every day.