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Women inspire us. Normal, everyday working women. Because women are amazing, and we deserve better than uncomfortable underwear. That’s the driving force behind everything we do.
“Women are so busy today; we really are like superheroes. Balancing family, working, friends, and the demands of daily life means that most of the time we don’t see ourselves as being at the top of the list.”
We want to make sure that women don’t have to wear uncomfortable bras, they can look good, and they can get on with the million other things they have to do - without worrying about an underwire digging into them during their day. Our focus is to spread awareness about sizing so that women can check themselves, and be reminded to do it every year.
You are at the top of our list.
Something we’ve learnt over the years is that women usually have a drawer full of bras, and only really wear one of them - the “comfy” bra. You know the one. It’s probably old and stretched out. Maybe it started off white but it’s now faded to grey. Maybe it even has a hole in it. But it’s comfy, so that’s the one we end up choosing most days.
But why should that be our only choice? Why sacrifice style and support for comfort? Why settle for less when you can have it all?
These are the questions we started asking ourselves. How could an old, unsupportive bra be the number one choice of so many women? Surely, our number one bra should be something that offers us everything - comfort, support, style and a great shape in our clothes.
That’s what we had in mind when we designed our bras, so that’s what we decided to call ourselves. We’re No.1 Bra because it’s our mission to become your number one bra. It’s as simple as that! In fact, it’s our mission to make all your bras number one bras. We hope that once you try our bras, they will become your first choice every day.
Now you know the story behind the brand, why not pick out a No.1 Bra for yourself?
Browse our collection of lace bras, t-shirt bras and non padded bras to find the perfect one (or two!) for you.
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