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May 06, 2021 2 min read

When we started No.1 Bra, women’s comfort was and still is our priority.     

We wanted to create a bra that combined style, with ‘real’ comfort without compromise. 


The response has been incredible! Many women now know, the wire doesn’t dig into the breast tissue and are loving the comfort of our ‘No Dig’ wonder wire.


As a result, we’ve had more demand for our bras than we could ever have imagined, which means some sizes have been so successful we’ve completely SOLD OUT!


Good new though, new stock is arriving soon. To make sure you don’t miss out we are pleased to offer a No.1 Priority Pre-order service. 


If your size is not in stock today, then it’s in production and delivery will by the end of July. You now have the opportunity to pre order our best sellers and we guarantee you will receive the style and size you want the minute it arrives. 


We do have A-D cups available online and selling fast. If you wish to check your size ‘book a fit call’ on the home page.


To quote our brand ambassador Nadia Sawalha, if you buy these bras you won’t be disappointed! There really is no other bra like it!


How No.1 Pre-Order Works

  • Find the size and style you love
  • Place your order on the website as normal 
  • We will email updates on delivery, so you know exactly when to expect your bras, shapewear or underwear – orders are planned to ship at the end of July.


The response has been incredible, and we look forward to you enjoying ‘real comfort’ in a bra.



Founder, No1 Bra